Fiesta Red FR-004

Released : May 14, 2013

Globe Factory No. 23


On May 14, 2013, Globe Factory No. 23 released its debut album, The Rut Not Taken. Named for the most productive factory of his ancestors' 19th century cigar business, GF23 began as an outlet for some of the musical ideas Rob Seidenberg developed while working with other artists as a producer, writer and long-time record company exec. Guitar rock, with its Americana roots showing, The Rut Not Taken has a pop sensibility and catchy choruses, but it is far from shiny. Its lyrics and moods are suffused with melancholia, nostalgia and longing in songs that look at our at-times confusing world, a world full of mendacity (often rewarded), inequity (usually un-rectified) and loss.


  1. The Scene of My Crime

  2. Breaking News

  3. Are We There Yet?

  4. Try to Try

  5. Shame on Me

  6. The Winner Wins (And the Loser Pays)

  7. It Takes More Than That

  8. Run Run Run Away

  9. You're Running, She's Hiding

  10. I Don't Know

  11. The Last Resort

  12. Blood Was Bled

  13. One Last Kiss Goodnight

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